Client: The Savory Plate (Michelin-starred restaurant, London)
Industry: Hospitality
Challenge:
The Savory Plate faced a 30% no-show rate and struggled to upsell diners beyond fixed menus. Their Google Ads targeted generic terms like “best London restaurant,” wasting £8K/month on low-intent clicks.

Chatbot Automation Strategy

1. Multi-Platform Chatbot Integration

   • WhatsApp & Instagram: Deployed a chatbot for instant reservations, dietary requests (e.g., vegan, gluten-free), and upsells (e.g., “Add a wine pairing for £50?”).

   • SMS Reminders: Sent 24-hour booking confirmations and reduced no-shows by 65% (e.g., “Your table for 8 PM tomorrow is confirmed. Reply ‘CANCEL’ to reschedule.”).

2. Personalized Upselling

   • Pre-Order Menus: Chatbot analyzed past orders (via POS integration) to suggest dishes (e.g., “You loved our truffle risotto last time – try the seasonal black truffle upgrade?”).

   • Dynamic Pricing: Offered limited-time discounts for off-peak slots (e.g., “Book a Tuesday dinner & get 20% off champagne”).

3. Post-Visit Engagement

   • Sent feedback surveys via WhatsApp, offering a £10 voucher for completion.

   • Automated loyalty rewards (e.g., “Dine 5 times, get a free chef’s tasting menu”).

PPC Strategy

1. Geo-Targeted Google Ads

   • Keywords: “Michelin-star London restaurant,” “romantic dinner Covent Garden.”

   • Ad Extensions: Showcased real-time table availability via OpenTable integration.

2. Retargeting Campaigns

   • Targeted users who viewed the menu but didn’t book, with dynamic ads like:
     “Your window table is waiting – 15% off if booked within 1 hour.”

3. Local SEO & Google My Business

   • Optimized for “best restaurant near Leicester Square” with 50+ 5-star reviews.

Results:

• 40% increase in average spend per diner (from £85 to £120).

• 25% lower cost-per-booking (from £45 to £34).

• #1 ranking for “Michelin-star restaurant Central London.”

Client Quote:
“Scorpean’s chatbot became our 24/7 maître d’. We’re fully booked even on Mondays now.”