Service Details
In an era where 72% of clicks go to the top three Google Ads positions, generic campaigns won’t cut it. Scorpean’s data-driven strategies ensure your ads dominate high-intent searches, reduce wasted spend, and convert browsers into buyers.
Benefits
Why you need Google Ads
Benefits
Why you need Google Ads
In today’s hyper-competitive digital landscape, simply having a Google Ads account isn’t enough. Without expertise, even well-funded campaigns can drain budgets, target the wrong audiences, or violate industry regulations. Here’s why partnering with Scorpean’s Google Ads experts is non-negotiable for sustainable growth,
01.
Increased Visibility
01.
Increased Visibility
02.
Targeted Traffic
02.
Targeted Traffic
03.
Credibility and Trust
03.
Credibility and Trust
04.
Better User Experience
04.
Better User Experience
05.
Cost-Effective Marketing
05.
Cost-Effective Marketing
06.
Long-Term Results
06.
Long-Term Results
07.
Competitive Advantage
07.
Competitive Advantage
08.
Local Search Optimization
08.
Local Search Optimization
Benefits
Why you need Google Ads
In today’s hyper-competitive digital landscape, simply having a Google Ads account isn’t enough. Without expertise, even well-funded campaigns can drain budgets, target the wrong audiences, or violate industry regulations. Here’s why partnering with Scorpean’s Google Ads experts is non-negotiable for sustainable growth,
01.
Increased Visibility
02.
Targeted Traffic
03.
Credibility and Trust
04.
Better User Experience
05.
Cost-Effective Marketing
06.
Long-Term Results
07.
Competitive Advantage
08.
Local Search Optimization
Service Details
What We Do
Why Partner with Scorpean for Google Ads?
In an era where 72% of clicks go to the top three Google Ads positions, generic campaigns won’t cut it. Scorpean’s data-driven strategies ensure your ads dominate high-intent searches, reduce wasted spend, and convert browsers into buyers. With 15+ years of collective expertise and proprietary AI tools, we’ve helped clients like UK law firms, luxury jewellers, and restaurants achieve 40%+ lower cost-per-acquisition (CPA) and 3x ROI.
Our Google Ads Framework
A 6-step process combining human expertise and machine learning:
Goal Alignment
Define KPIs: Lead gen, sales, brand awareness.
Industry benchmarking (e.g., “What’s the average CPA for private jet charters?”).
AI-Powered Keyword Research
Target long-tail, high-intent phrases (e.g., “emergency HVAC repair Birmingham”).
Exclude irrelevant terms (e.g., “free legal advice” for law firms).
Campaign Architecture
Themed ad groups (e.g., “Family Law” → “divorce solicitor Leeds,” “child custody lawyer”).
Match types: Exact, phrase, and broad modified for balance.
Ad Creative & Extensions
Write compelling copy (e.g., “No Win, No Fee Personal Injury Claims – Free Consultation”).
Add sitelinks, callouts, and structured snippets.
Bid Optimization
AI adjusts bids based on time of day, device, and user intent.
Performance Tracking
Weekly reports with metrics like CTR, Quality Score, and conversion rate.
Key Features of Our Google Ads Service
1. AI Bid Management
Problem: Manual bidding wastes 35% of budgets on low-value clicks.
Solution: Our machine learning algorithms analyze 10,000+ data points (e.g., seasonality, competitor bids) to auto-optimize bids.
Example:
A Birmingham law firm reduced CPA from £120 to £75 by letting Scorpean’s AI:
Increase bids by 20% for mobile users searching “car accident solicitor” after 6 PM.
Decrease bids for desktop users in non-service areas.
Tools Used:
Google Smart Bidding (Target CPA, ROAS).
Third-party AI platforms like Optmyzr.
2. Hyper-Local Targeting
Problem: Restaurants and service businesses waste ad spend on irrelevant regions.
Solution: Geo-fencing and radius targeting for precision.
Case Study:
The Savory Plate (London Restaurant)
Targeted 5-mile radius around Mayfair and Kensington.
Used “Promoted Pins” on Google Maps for “best Sunday roast near me.”
Result: 45% increase in weekend bookings.
Tactics:
Location extensions with real-time directions.
Local inventory ads for retailers.
3. Dynamic Search Ads (DSA)
Problem: Static ads can’t keep up with trending searches.
Solution: DSAs auto-generate headlines based on your website content.
Example for Jewellers:
A user searches “unique sapphire engagement rings UK.”
Scorpean’s DSA pulls product titles/descriptions to create instant ads.
Best Practices:
Exclude low-performing pages.
Pair with negative keyword lists.
4. Retargeting & RLSA
Problem: 98% of first-time visitors don’t convert.
Solution: Remarketing lists for search ads (RLSA) re-engage past visitors.
Case Study:
Royal Gems UK
Retargeted users who viewed rings over £10K with dynamic ads:
Headline: “Still Love the 2-Carat Solitaire? Exclusive Discount Today!”
Site link: “Book a Private Consultation.”
Result: 30% conversion rate from retargeted users.
Segmentation Tips:
Tier audiences by engagement (e.g., cart abandoners vs. blog readers).
Customize bids (+15% for high-intent groups).
5. Industry-Specific Campaigns
Law Firms
Ethical Compliance: Avoid ABA-violating terms like “#1 lawyer.”
Ad Copy: “Free Case Review Within 1 Hour | No Win, No Fee.”
Landing Pages: Practice-area-specific (e.g., medicalnegligenceclaims.co.uk).
Restaurants
Ad Extensions: Price extensions for tasting menus.
Call Tracking: Unique numbers for each location.
Private Jet Charters
Keywords: “last-minute empty leg flights London.”
Ad Copy: “Fly Private for 60% Less – Instant Quote via WhatsApp.”
Service Details
What We Do
Why Partner with Scorpean for Google Ads?
In an era where 72% of clicks go to the top three Google Ads positions, generic campaigns won’t cut it. Scorpean’s data-driven strategies ensure your ads dominate high-intent searches, reduce wasted spend, and convert browsers into buyers. With 15+ years of collective expertise and proprietary AI tools, we’ve helped clients like UK law firms, luxury jewellers, and restaurants achieve 40%+ lower cost-per-acquisition (CPA) and 3x ROI.
Our Google Ads Framework
A 6-step process combining human expertise and machine learning:
Goal Alignment
Define KPIs: Lead gen, sales, brand awareness.
Industry benchmarking (e.g., “What’s the average CPA for private jet charters?”).
AI-Powered Keyword Research
Target long-tail, high-intent phrases (e.g., “emergency HVAC repair Birmingham”).
Exclude irrelevant terms (e.g., “free legal advice” for law firms).
Campaign Architecture
Themed ad groups (e.g., “Family Law” → “divorce solicitor Leeds,” “child custody lawyer”).
Match types: Exact, phrase, and broad modified for balance.
Ad Creative & Extensions
Write compelling copy (e.g., “No Win, No Fee Personal Injury Claims – Free Consultation”).
Add sitelinks, callouts, and structured snippets.
Bid Optimization
AI adjusts bids based on time of day, device, and user intent.
Performance Tracking
Weekly reports with metrics like CTR, Quality Score, and conversion rate.
Key Features of Our Google Ads Service
1. AI Bid Management
Problem: Manual bidding wastes 35% of budgets on low-value clicks.
Solution: Our machine learning algorithms analyze 10,000+ data points (e.g., seasonality, competitor bids) to auto-optimize bids.
Example:
A Birmingham law firm reduced CPA from £120 to £75 by letting Scorpean’s AI:
Increase bids by 20% for mobile users searching “car accident solicitor” after 6 PM.
Decrease bids for desktop users in non-service areas.
Tools Used:
Google Smart Bidding (Target CPA, ROAS).
Third-party AI platforms like Optmyzr.
2. Hyper-Local Targeting
Problem: Restaurants and service businesses waste ad spend on irrelevant regions.
Solution: Geo-fencing and radius targeting for precision.
Case Study:
The Savory Plate (London Restaurant)
Targeted 5-mile radius around Mayfair and Kensington.
Used “Promoted Pins” on Google Maps for “best Sunday roast near me.”
Result: 45% increase in weekend bookings.
Tactics:
Location extensions with real-time directions.
Local inventory ads for retailers.
3. Dynamic Search Ads (DSA)
Problem: Static ads can’t keep up with trending searches.
Solution: DSAs auto-generate headlines based on your website content.
Example for Jewellers:
A user searches “unique sapphire engagement rings UK.”
Scorpean’s DSA pulls product titles/descriptions to create instant ads.
Best Practices:
Exclude low-performing pages.
Pair with negative keyword lists.
4. Retargeting & RLSA
Problem: 98% of first-time visitors don’t convert.
Solution: Remarketing lists for search ads (RLSA) re-engage past visitors.
Case Study:
Royal Gems UK
Retargeted users who viewed rings over £10K with dynamic ads:
Headline: “Still Love the 2-Carat Solitaire? Exclusive Discount Today!”
Site link: “Book a Private Consultation.”
Result: 30% conversion rate from retargeted users.
Segmentation Tips:
Tier audiences by engagement (e.g., cart abandoners vs. blog readers).
Customize bids (+15% for high-intent groups).
5. Industry-Specific Campaigns
Law Firms
Ethical Compliance: Avoid ABA-violating terms like “#1 lawyer.”
Ad Copy: “Free Case Review Within 1 Hour | No Win, No Fee.”
Landing Pages: Practice-area-specific (e.g., medicalnegligenceclaims.co.uk).
Restaurants
Ad Extensions: Price extensions for tasting menus.
Call Tracking: Unique numbers for each location.
Private Jet Charters
Keywords: “last-minute empty leg flights London.”
Ad Copy: “Fly Private for 60% Less – Instant Quote via WhatsApp.”
Why Choose Us
Why we are your best choice
Why Choose Us
Why we are your best choice
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving business success.
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Expertise Across Industries
Our team has extensive experience working across various industries.
Why Choose Us
Why we are your best choice
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving business success.
Tailored Solutions
We offer personalized solutions tailored to your specific goals, audience, and industry.
Client-Centric Focus
Your success is our priority. We prioritize understanding your business goals.
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Brands
Brands that Took Our SEO Service
Working with Scorpean has been a transformative experience for our law firm. Saif’s ability to break down complex marketing strategies into clear, actionable steps has been invaluable. They helped us redesign our website, improving its load time, mobile-friendliness, and overall user experience. Their PPC campaigns are meticulously crafted, targeting keywords that bring in high-value clients. The automation tools they implemented for lead follow-up have saved our team hours of work each week. What impresses me most is their transparency—monthly reports show exactly how our investment is performing. Saif’s personal involvement and dedication to client success set Scorpean apart from other agencies we’ve worked with.
Sam K
Scorpean has revolutionized the way we market our financial advisory firm. Saif’s team conducted a deep dive into our market to understand our target audience and competitors. They introduced a multi-channel approach that combines LinkedIn advertising, SEO, and email automation, which has resulted in a 35% increase in qualified leads within just six months. Their use of AI to analyze data and optimize campaigns is impressive. We get monthly reports showing key metrics like cost-per-lead and conversion rates, along with actionable insights. The customer service is impeccable—Saif and his team are always quick to respond and adapt to our changing needs. If you’re looking for a cutting-edge marketing agency that delivers measurable results, Scorpean is it
Mark Chen
Partnering with Scorpean has been one of the best decisions we’ve made for our law firm. Before working with Saif and his team, we struggled to generate quality leads online. Scorpean didn’t just dive into tactics; they started with a thorough audit of our online presence, industry competition, and client demographics. The tailored SEO strategy they developed has skyrocketed our website traffic, while their PPC campaigns deliver consistent, high-value leads. Saif personally checks in with us to ensure we’re satisfied with the progress, and the detailed performance reports they provide make it clear where our marketing budget is going and how it’s working. The professionalism, responsiveness, and consistent results make Scorpean a long-term partner we truly trust
Michael J
Brands
Brands that Took Our SEO Service
Working with Scorpean has been a transformative experience for our law firm. Saif’s ability to break down complex marketing strategies into clear, actionable steps has been invaluable. They helped us redesign our website, improving its load time, mobile-friendliness, and overall user experience. Their PPC campaigns are meticulously crafted, targeting keywords that bring in high-value clients. The automation tools they implemented for lead follow-up have saved our team hours of work each week. What impresses me most is their transparency—monthly reports show exactly how our investment is performing. Saif’s personal involvement and dedication to client success set Scorpean apart from other agencies we’ve worked with.
Sam K
Scorpean has revolutionized the way we market our financial advisory firm. Saif’s team conducted a deep dive into our market to understand our target audience and competitors. They introduced a multi-channel approach that combines LinkedIn advertising, SEO, and email automation, which has resulted in a 35% increase in qualified leads within just six months. Their use of AI to analyze data and optimize campaigns is impressive. We get monthly reports showing key metrics like cost-per-lead and conversion rates, along with actionable insights. The customer service is impeccable—Saif and his team are always quick to respond and adapt to our changing needs. If you’re looking for a cutting-edge marketing agency that delivers measurable results, Scorpean is it
Mark Chen
Partnering with Scorpean has been one of the best decisions we’ve made for our law firm. Before working with Saif and his team, we struggled to generate quality leads online. Scorpean didn’t just dive into tactics; they started with a thorough audit of our online presence, industry competition, and client demographics. The tailored SEO strategy they developed has skyrocketed our website traffic, while their PPC campaigns deliver consistent, high-value leads. Saif personally checks in with us to ensure we’re satisfied with the progress, and the detailed performance reports they provide make it clear where our marketing budget is going and how it’s working. The professionalism, responsiveness, and consistent results make Scorpean a long-term partner we truly trust
Michael J
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
02
Step
02
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
Step
02
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step
02
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
03
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
04
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
Case studies
See our work
Case studies
See our work
Case studies
See our work
Frequently Asked Questions
Add Service Related FAQs Here
Frequently Asked Questions
Add Service Related FAQs Here
What is SEO and why is it important?
What is SEO and why is it important?
How long does it take to see results from SEO?
How long does it take to see results from SEO?
What are the key factors that influence SEO rankings?
What are the key factors that influence SEO rankings?
Do I need to hire an SEO agency, or can I do SEO myself?
Do I need to hire an SEO agency, or can I do SEO myself?
How much does SEO cost?
How much does SEO cost?
Can I rank #1 on Google for any keyword?
Can I rank #1 on Google for any keyword?
Is SEO a one-time effort, or does it require ongoing maintenance?
Is SEO a one-time effort, or does it require ongoing maintenance?
Frequently Asked Questions