Our Three Step Process
Our Three Step Process
Luxury Jewellery Brand (Bond Street, London) – Chatbots & PPC for High-Net-Worth Clients
Our Three Step Process
Luxury Jewellery Brand (Bond Street, London) – Chatbots & PPC for High-Net-Worth Clients
Royal Gems struggled to compete with online retailers. Their website had a 75% bounce rate, and Google Ads for terms like “luxury diamond rings” cost £120/click with minimal conversions.
Chatbot Automation Strategy
AI-Powered Virtual Consultations
WhatsApp Chatbot: Conducted style quizzes (e.g., “Classic solitaire or vintage Art Deco?”) and booked in-store appointments.
AR Try-On: Integrated with Instagram filters to let users “try” rings using their camera.
Upsell & Cross-Sell Automation
Post-purchase chatbot messages:
“Protect your £15K investment with our lifetime warranty – 10% off today.”Anniversary reminders (e.g., “Upgrade her ring for your 10th anniversary? Book a private viewing.”).
VIP Client Management
Stored preferences (e.g., preferred gemstone cuts, metal types) in a GDPR-compliant CRM.
Sent exclusive previews of new collections (e.g., “First access: Our limited 2024 Royal Collection”).
PPC Strategy
Audience-Specific Google Ads
High-Income Targeting: Focused on postcodes like SW1 (Chelsea), W1 (Mayfair), and IG8 (Chigwell) with household incomes £150K+.
Keywords: “Bespoke engagement rings London,” “luxury diamond earrings UK.”
Dynamic Search Ads
Auto-generated ads for trending searches (e.g., “sapphire necklace Bond Street”).
Instagram Shopping Ads
Carousel ads featured UGC from UK influencers (e.g., “Styled by @LondonLuxuryLife – Shop the Look”).
Results:
50% reduction in cost-per-acquisition (from £450 to £225).
3x ROI from retargeting campaigns targeting cart abandoners.
40% of sales now originate from chatbot-driven bookings.
Client Quote:
“Scorpean turned our Bond Street showroom into a global destination. Even clients from Dubai book via WhatsApp now.”
Chatbot Automation Strategy
AI-Powered Virtual Consultations
WhatsApp Chatbot: Conducted style quizzes (e.g., “Classic solitaire or vintage Art Deco?”) and booked in-store appointments.
AR Try-On: Integrated with Instagram filters to let users “try” rings using their camera.
Upsell & Cross-Sell Automation
Post-purchase chatbot messages:
“Protect your £15K investment with our lifetime warranty – 10% off today.”Anniversary reminders (e.g., “Upgrade her ring for your 10th anniversary? Book a private viewing.”).
VIP Client Management
Stored preferences (e.g., preferred gemstone cuts, metal types) in a GDPR-compliant CRM.
Sent exclusive previews of new collections (e.g., “First access: Our limited 2024 Royal Collection”).
PPC Strategy
Audience-Specific Google Ads
High-Income Targeting: Focused on postcodes like SW1 (Chelsea), W1 (Mayfair), and IG8 (Chigwell) with household incomes £150K+.
Keywords: “Bespoke engagement rings London,” “luxury diamond earrings UK.”
Dynamic Search Ads
Auto-generated ads for trending searches (e.g., “sapphire necklace Bond Street”).
Instagram Shopping Ads
Carousel ads featured UGC from UK influencers (e.g., “Styled by @LondonLuxuryLife – Shop the Look”).
Results:
50% reduction in cost-per-acquisition (from £450 to £225).
3x ROI from retargeting campaigns targeting cart abandoners.
40% of sales now originate from chatbot-driven bookings.
Client Quote:
“Scorpean turned our Bond Street showroom into a global destination. Even clients from Dubai book via WhatsApp now.”
Royal Gems struggled to compete with online retailers. Their website had a 75% bounce rate, and Google Ads for terms like “luxury diamond rings” cost £120/click with minimal conversions.
Chatbot Automation Strategy
AI-Powered Virtual Consultations
WhatsApp Chatbot: Conducted style quizzes (e.g., “Classic solitaire or vintage Art Deco?”) and booked in-store appointments.
AR Try-On: Integrated with Instagram filters to let users “try” rings using their camera.
Upsell & Cross-Sell Automation
Post-purchase chatbot messages:
“Protect your £15K investment with our lifetime warranty – 10% off today.”Anniversary reminders (e.g., “Upgrade her ring for your 10th anniversary? Book a private viewing.”).
VIP Client Management
Stored preferences (e.g., preferred gemstone cuts, metal types) in a GDPR-compliant CRM.
Sent exclusive previews of new collections (e.g., “First access: Our limited 2024 Royal Collection”).
PPC Strategy
Audience-Specific Google Ads
High-Income Targeting: Focused on postcodes like SW1 (Chelsea), W1 (Mayfair), and IG8 (Chigwell) with household incomes £150K+.
Keywords: “Bespoke engagement rings London,” “luxury diamond earrings UK.”
Dynamic Search Ads
Auto-generated ads for trending searches (e.g., “sapphire necklace Bond Street”).
Instagram Shopping Ads
Carousel ads featured UGC from UK influencers (e.g., “Styled by @LondonLuxuryLife – Shop the Look”).
Results:
50% reduction in cost-per-acquisition (from £450 to £225).
3x ROI from retargeting campaigns targeting cart abandoners.
40% of sales now originate from chatbot-driven bookings.
Client Quote:
“Scorpean turned our Bond Street showroom into a global destination. Even clients from Dubai book via WhatsApp now.”
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Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations