Meta Ads

Our Meta Ads Framework

Every campaign follows a rigorous, four-phase process designed to align with your business goals while adapting to Meta’s ever-evolving algorithms:

1. Audience Intelligence
   We start by dissecting your ideal customer’s digital footprint—demographics, interests, and behaviors—using Meta’s native tools and third-party data. For a London jeweller, this meant targeting engaged women aged 28–45 who follow luxury brands like Cartier and attend high-net-worth events.

2. Creative Storytelling
   Your ad isn’t just seen; it’s felt. Our team crafts scroll-stopping visuals and copy that resonate emotionally. For example, a family law firm used video testimonials of reunited parents to drive a 40% increase in consultation bookings.

3. Dynamic Campaign Architecture
   We structure campaigns to maximize reach and relevance. A/B testing headlines, placements, and CTAs ensures your budget fuels top-performing variants. A Manchester restaurant, for instance, tested carousel ads against video reels, discovering video drove 25% more reservations at half the cost.

4. Performance Optimization
   Daily monitoring and weekly adjustments keep campaigns agile. AI tools predict peak engagement times, while human strategists refine audiences based on real-time feedback.

Key Features of Our Meta Ads Service

AI-Driven Audience Targeting
Gone are the days of guessing who might buy. Scorpean’s machine learning analyzes millions of data points to build custom audiences. For a Birmingham HVAC company, we targeted homeowners aged 35–65 who recently searched for “boiler repair” or visited competitor pages, slashing cost-per-lead by 45%. Dynamic ads then retargeted these users with urgency-driven offers like “24/7 Emergency Service – Book Now.”

Creative Excellence
Meta’s visual-first platforms demand artistry. Our designers and copywriters collaborate on formats that convert:

• Carousel Ads: Showcase multiple products or services (e.g., a jeweller highlighting bespoke rings, necklaces, and earrings).

• Video Ads: 15-second reels demonstrating your USP (e.g., a law firm’s “Day in the Life” client success story).

• Interactive Polls/Quizzes: Engage users (e.g., “What’s Your Perfect Engagement Ring Style?” for a jeweller).

Cross-Platform Retargeting
Meta’s ecosystem (Facebook, Instagram, Messenger) lets us follow users across devices. A Leeds restaurant retargeted Instagram story viewers with Facebook feed ads, resulting in a 30% repeat booking rate. We also leverage WhatsApp automation for abandoned cart reminders (e.g., “Your £10K diamond ring is waiting – reply ‘YES’ to complete checkout”).

Compliance & Brand Safety
Social ads face strict policies. We pre-screen creatives for prohibited content (e.g., restricted financial claims for law firms) and use geo-fencing to exclude irrelevant regions. A London immigration firm avoided ad disapprovals by tailoring messaging to UK-specific visa keywords.

Advanced Meta Ads Strategies

Lookalike Audiences
Convert cold traffic by targeting users mirroring your best customers. For a private jet charter client, we built lookalike audiences from high-spending clients’ profiles, resulting in a 20% lower CPA than broad campaigns.

Lead Generation Forms
Skip the landing page—Meta’s in-app forms capture leads instantly. A York estate planning firm generated 80 qualified leads/month using forms prefilled with user data (e.g., name, email) and GDPR-compliant disclaimers.

Seasonal & Event-Based Campaigns
Capitalize on trends without the scramble. A Nottingham restaurant leveraged Valentine’s Day with a “Romantic Dinner Package” ad, targeting couples who dined out 3+ times monthly. The campaign achieved a 5:1 ROAS through limited-time offers and Instagram story countdowns.

Transparency & Reporting

Scorpean believes clarity is king. You’ll receive:

• Real-Time Dashboards: Track impressions, clicks, and conversions across Facebook, Instagram, and Messenger.

• Creative Performance Reports: See which visuals/copy resonate (e.g., “Video ads drove 2x more engagement than static images”).

• Quarterly Strategy Reviews: Adjust budgets and audiences based on seasonal trends or business pivots.

Why Scorpean Stands Out

• Creative + Data Fusion: We blend artistic storytelling with AI precision—no generic stock photos or robotic copy.

• Platform Mastery: From Instagram Shops to Messenger bots, we exploit every Meta tool to your advantage.

• Ethical Targeting: Strict adherence to Meta’s policies and GDPR ensures your brand’s reputation stays intact.

CTA: Ready to dominate social? Claim Your Free Meta Ads Audit and discover how we’ll turn scrollers into buyers.